Gosu.com Phase II
Tuesday, December 6, 2011
When: October 2011 – Present
Classification: Hobby
Primary Role: Designer, Developer, Editor, Writer
Status: Live
URL: http://gosu.com
Description: In Summer, 2011, I revamped Gosu.com into a second phase. I broadened the content into a larger scope of categories, and created a custom WordPress theme from scratch. I utilized the CMS’s template hierarchy to classify all content into sections differentiated by various bold colors in an otherwise black and white aesthetic. As of late October, the site is now running in a soft launch phase.
Gosu.com Phase I
Sunday, July 17, 2011
When: March 2011 – June 2011
Classification: Hobby
Primary Role: Designer, Developer, Editor, Writer
Status: Replaced by Phase II
URL: http://gosu.com
Description: In early Spring, 2011, a friend of mine offered me the chance to redevelop a domain he owned that he didn’t have time to work on. In my spare time, I created a full WordPress site focused around gaming news, interviews, reviews, and events. The site has experienced solid growth with over 7 contributors and 40,000 unique visits in its second month. I am currently working on a “Phase II” which will broaden the scope of content covered by the site, and give it a more traditional e-Zine layout and design. Overall, it’s been great fun.
Direxion Ad Campaigns
When: Fall 2009 – Present
Classification: Full Time (Sametz)
Primary Role: Animator, Creative Collaborator, Developer
Status: Over 15 sketches, 100 Flash ads, 8 Television ads, & 5 Landing pages across more than 12 campaigns delivered to the client, ongoing
URLs for sites with web placements: http://etfdb.com , http://seekingalpha.com
Description: Over The course of the past two years, I’ve been heavily involved in both the production and creative evolution of ad campaign materials for Direxion, a mutual fund and ETF investment firm and one of Sametz Blackstone’s most prolific clients. Each campaign currently consists of a print design, a suite of 7 different sizes (300×250, 120×600, 160×600, 300×600, 728×90, 640×480, 760×600) of web ads, a standard definition Television Ad for display on Bloomberg TV and CNBC, and a landing page. At the onset of a new campaign, our team collaborates to develop the visual and intellectual concept that will be carried across each medium.
I, along with the designers involved, produce sketches for the client to review. Once the client has approved a concept, I am responsible for creation of the full suite of web ads, the TV ad, and the landing page. I work with designers on asset production and to maintain a high standard of visual consistency, but am the primary creative force behind all motion graphics and effects involved. The web ads are created in Flash, the TV ad is produced using Motion and Final Cut Pro, and the Landing Pages are hand coded in HTML5/CSS and delivered to the client’s webmaster for final implementation.
Example Flash Ads
Generation 3 (Fall 2010 – Present, Select “Replay” to watch from the beginning):
Example TV Ad:
Direxion 30 Seconds ETF “Signs” Spot – Quicktime, h264
Example Landing Page:
(Please note that we provided HTML/CSS to the client who then implemented a number of other features into the code themselves)
Snow Day
When: Spring 2010
Classification: Hobby
Primary Role: Writer, Director, Producer
Status: Complete
Description: In late 2009 I decided to get a group of friends together and try our hand at making a short film. I wrote, produced, and directed “Snow Day,” a personal project about enduring working through the winter in Boston. The experience was great fun and everyone involved learned a lot. Special thanks to my fantastic cast and crew.
Fair Weather
Monday, June 28, 2010
On the plus side, we got 4 games out of this World Cup, two of which were exceptional. I don’t typically follow the “beautiful game”, but the World Cup is one of the purest sporting events humanity has left. Every the reddest of necks should appreciate that.
*Shakes fist in general direction of Ghana*
Duroweld Co. Website Redesign
Thursday, June 17, 2010
When: Spring 2010
Classification: Freelance
Primary Role: Design and Development
Status: Delivered to client
Live URL: http://www.duroweld.net
Description: My uncle contacted me in late 2009 about a much needed revamp of his company’s website. He expressed his desire for a small, simple site that would serve primarily as an online brochure/advertisement. A few months later he’d finished the site’s new content and we got underway. Keeping the budget low, I produced a nice, clean design, then built out the site using XHTML/CSS with dustings of flash and javascript for a few small animated bells and whistles. The site was launched successfully in June, 2010 after group review and approval by the client.
Clever Girl…
Tuesday, June 15, 2010
I’ve been watching too much Naruto Shippuden…
© 2010 Jeff and Company