Direxion Ad Campaigns

Sunday, July 17, 2011

When: Fall 2009 – Present
Classification: Full Time (Sametz)
Primary Role: Animator, Creative Collaborator, Developer
Status: Over 15 sketches, 100 Flash ads, 8 Television ads, & 5 Landing pages across more than 12 campaigns delivered to the client, ongoing
URLs for sites with web placements: http://etfdb.com , http://seekingalpha.com

Description: Over The course of the past two years, I’ve been heavily involved in both the production and creative evolution of ad campaign materials for Direxion, a mutual fund and ETF investment firm and one of Sametz Blackstone’s most prolific clients. Each campaign currently consists of a print design, a suite of 7 different sizes (300×250, 120×600, 160×600, 300×600, 728×90, 640×480, 760×600) of web ads, a standard definition Television Ad for display on Bloomberg TV and CNBC, and a landing page. At the onset of a new campaign, our team collaborates to develop the visual and intellectual concept that will be carried across each medium.

I, along with the designers involved, produce sketches for the client to review. Once the client has approved a concept, I am responsible for creation of the full suite of web ads, the TV ad, and the landing page. I work with designers on asset production and to maintain a high standard of visual consistency, but am the primary creative force behind all motion graphics and effects involved. The web ads are created in Flash, the TV ad is produced using Motion and Final Cut Pro, and the Landing Pages are hand coded in HTML5/CSS and delivered to the client’s webmaster for final implementation.

Example Flash Ads
Generation 3 (Fall 2010 – Present, Select “Replay” to watch from the beginning):

 

Example TV Ad:

Direxion 30 Seconds ETF “Signs” Spot – Quicktime, h264

Example Landing Page:
(Please note that we provided HTML/CSS to the client who then implemented a number of other features into the code themselves)

Snow Day

When: Spring 2010
Classification: Hobby
Primary Role: Writer, Director, Producer
Status: Complete

Description: In late 2009 I decided to get a group of friends together and try our hand at making a short film. I wrote, produced, and directed “Snow Day,” a personal project about enduring working through the winter in Boston. The experience was great fun and everyone involved learned a lot. Special thanks to my fantastic cast and crew.

© 2010 Jeff and Company